Activation of Sense of Urgency through Organizational Knowledge Creation in Agricultural Reform – A Case Study in Iijima Town, Japan

Incessantly growing requirement of automobile and electronic product, over the globe, has enhanced the Japanese economy to the exceedingly industrialized echelon among the competing countries. For chasing up the continual manufacturing entity, the Japanese labor market has become monopsonistic. The young Japanese, entering in the labor market, are interested in industrial firm based production and prefer industrial jobs to farm related jobs. Besides, agriculture sector has been remained stagnant for a long time. The farmmanagement efficiency did not stipulate in optimal level; despite the prices of agricultural productshad fallen or remained constant. Even, farmland and farming resources’ market remained immature, inefficient and malfunctioning. Considering financial gain, the young Japanese rather prefer farming activities as their fulltime occupation. Farmers tend to keep their farmland as family property instead of using them as a factor of production. Therefore, large-scale farming or higher agricultural productivity has not been eventually observed. In the circumstances, regional agricultural reform has become an influential issue to improve all stagnant sectors in Japanese agriculture. In this regard, the austere predicament, to be taken as the decisive objective in this article, is how to stimulate the volition of the farmers to ensure their ceaseless participation in the asked reform. Sense of urgency can play motivational tool to endorse participation process in the said reform. Researchers are referring knowledge conversion for activating sense of urgency